Paid search, also known as Pay Per Click (PPC), provides immediate and instant results and offers complete control over your campaigns. Whatever you think each ad click is worth, you will never be required to pay a penny more – your budget is yours to control. But the paid search landscape is growing increasingly competitive, driving prices up and making the creation of the perfect ad more and more difficult. How can you compete? Partner with the expert PPC management team here at The Visible Rank.
OUR APPROACH TO PPC MANAGEMENT
Our experts will start by analyzing and restructuring any existing ad campaigns, in order to fully optimize your strategy. If you require a brand-new campaign then, as an experienced PPC agency, we will put in all of the groundwork for a new strategy to ensure its structure and management is faultless from day one.
Are you targeting the right keywords as part of your paid search efforts? We take the time to conduct thorough keyword research to find out. In-depth market analysis is key at this stage to ensure that you’re being seen by the right customers, at the right time. Our PPC management team will do it all for you.
Once we’ve conducted our analysis and worked with you to choose the right keywords for your brand, the next step is to encourage users to click on your ads. We’ll develop engaging ad text as part of your PPC management campaign to help capture qualified leads at every stage of the consumer journey.
Your landing pages need to be relevant, clear and of the highest quality in order to ensure that your visitors convert even after clicking through to your website or page. Our PPC and design experts can design and build optimized landing pages to ensure your leads are sent to exactly where they want to be.
Want to know your ROI? Interested in how your campaigns are performing? We believe that transparent monthly reporting and analytics throughout your PPC campaign should give you an insight into exactly where every penny is going to ensure you’re always in control of your budget.
One of the most beneficial PPC strategies out there, remarketing allows you to essentially re-serve your ads to users who have clicked on your ads before. Remarketing ads are extremely beneficial because they keep your business and products at the top of customers’ minds — especially those who were close to making a purchase before.
Tushaar has been instrumental in helping us build an incredible lead generating machine through our Adwords and remarketing campaigns. Working with Tom is a pleasure; with his guidance we have seen an increase in lead flow, tremendous efficiency and a very solid ROI.
The team at TVR Digital are a pleasure to work with. They really have their fingers on the pulse when it comes to new initiatives in the world of digital marketing. Through their work we feel we have been very early adopters of every new digital advertising option and as a result have stayed ahead of our competition and seen great returns.
TVR started out managing our SEO efforts, but their scientific approach to digital marketing and the results they have achieved made it an easy decision for us to handover the management of our numerous other digital channels, including; paid search, paid social and YouTube.