5 ways the metaverse will change digital marketing and CX WHAT IS THE METAVERSE? The Metaverse is a blend of augmented reality (AR) and virtual reality (VR) technology, which together creates a digital world in which people can explore, conduct business, and socialise. The aim of the Metaverse...
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80.51% of the industries are investing in AI today. And it has been estimated that with the help of AI the ROI funnel of the industries will hike by 87.47%. Furthermore, in the past 30 years, 68% of businesses improved their sales funnel from digital marketing services alone. It...
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In today’s measurement landscape, businesses need to navigate new challenges to understand Two and a half years ago, we introduced Google Analytics 4 to address these evolving measurement standards and help businesses succeed. Google Analytics 4 has the flexibility to measure many different kinds of data, delivering a strong...
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Do you know if your personal Facebook account and Facebook Business Pages are secure? It’s more important than ever to manage your Facebook security and make sure only the right people have access to your account. Securing your company’s Facebook Page starts with making sure your personal profile on Facebook is...
Read moreThe ongoing COVID-19 pandemic has upended how businesses operate. We’ve seen more products and services move online and many employees will continue to work remotely or in a hybrid setting for much of next year. Months of varied customer responses to COVID-19 have given us some insights into the...
Read moreFocusing on the online environment is no doubt the primary requirement to promote any business today. Ours is a highly digitalized world that calls for a structured, disciplined marketing strategy. And search engine optimization (SEO) is imperative for driving traffic to any website that subsequently leads to enhanced leads...
Read moreYou’ve probably heard of search engine optimization (SEO) and search engine marketing (SEM) before. Both are integral parts of digital marketing, but what’s the difference between the two? SEM ads appear in Google searches using payment strategies and are an online marketing method that involves getting paid traffic from...
Read moreHot Tip #1 – Be Relevant There’s a person Googling for rainbow striped toe socks in Melbourne right now, or maybe they’re looking for cupcake catering for events in Brunswick, or searching for exactly what your business does. Your job is to be relevant to the searches that your...
Read moreSEO Tactics – Hacks 2019 – The SEO landscape is always evolving, and it would seem almost impossible to keep up with the latest trends. There are SEO Tactics (hacks) that could have been used last year to make your page appear at the top of the search engines,...
Read moreLink Building is a process whereby hyperlinks from other websites link back to your website. The main purpose of link building to a search engine is to discover new websites and to determine how websites rank in search engine results. How would it feel if someone referred or recommended...
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