Technical SEO Audits
We will perform an initial audit upon launch, and then monthly maintenance checks to make sure nothing is broken as you are adding new content to your site:
Page speed
This is critical to Google, as well as your website visitors. Slow loading increases bounce rate and decreases conversions.
Robots.txt & Sitemap
These tools ensure that Google’s crawlers visit your priority pages as frequently as possible, and ignore non-critical pages. We check that all of your priority pages are in the sitemap, and that all of them are indexed.
Broken Links
If you delete content on your site and other pages are linking to it, you need to update those links. Not doing so provides bad user experience, as most people leave a site when they experience your “404 page”.
Mobile Usability
In 2018, Google introduced this as a negative ranking factor. We’ve built a tool to find cases where your site ranks differently on desktop than it does on mobile, and highlights it as a potential issue.
Duplicate Content
Sometimes your content management system will unknowingly create duplicate pages across your site or duplicate tags. We scan for this and correct it as it happens. Too much of this can encourage Google to reduce the visibility of your site.
Core Web Vitals
This is a new metric Google has introduced to estimate user experience problems. If your page is difficult to use, Google will deprioritize you in the rankings.