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5 ways the metaverse will change digital marketing and CX   WHAT IS THE METAVERSE? The Metaverse is a blend of augmented reality (AR) and virtual reality (VR) technology, which together creates a digital world in which people can explore, conduct business, and socialise. The aim of the Metaverse is to change the way we […]

80.51% of the industries are investing in AI today. And it has been estimated that with the help of AI the ROI funnel of the industries will hike by 87.47%. Furthermore, in the past 30 years, 68% of businesses improved their sales funnel from digital marketing services alone. It has been estimated that over the […]

In today’s measurement landscape, businesses need to navigate new challenges to understand  Two and a half years ago, we introduced Google Analytics 4 to address these evolving measurement standards and help businesses succeed. Google Analytics 4 has the flexibility to measure many different kinds of data, delivering a strong analytics experience that’s designed for the […]